Politika o kolačićima

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Kompanija Alfa Distribucija na svom web sajtu koristi tri tipa kolačića:
1. Kolačiće funkcionalnosti
2. Kolačiće analitike
3. Kolačiće marketinga i oglašavanja

Kolačići funkcionalnosti

Kolačići funkcionalnosti nam pomažu da unapredimo Vaše korisničko iskustvo prilikom posete našem sajtu.
Primera radi, kolačići funkcionalnosti, omogućavaju uporedni prikaz tehničkih karakteristika dva ili više proizvoda i omogućavaju sajtu da upamti korisnikove preferencije.

Kolačići analitike

Kolačići analitike nam omogućavaju da unapredimo sveukupno korisničko iskustvo na Alfa Distribucija sajtu prikupljanjem relevantnih analitičkih podataka. Takođe, kolačići analitike, nam pomažu da evidentiramo i zabeležimo poteškoće koje ste imali pri poseti Alfa Distribucija sajtu i pokazuju nam performanse i efektnost našeg digitalnog oglašavanja. Više informacija o kolačićima analitike možete dobiti na: https://policies.google.com/technologies/types

Kolačići marketinga i oglašavanja

Kolačići marketinga i oglašavanja pomažu, kompaniji Alfa Distribucija i njenim partnerima, da Vam prikažu relevantne oglase koji su u skladu sa Vašim interesovanjima i koji Vam mogu biti značajniji od drugih, nepersonalizovanih digitalnih oglasa. Takođe, možemo koristiti kolačiće iz grupe marketinga i oglašavanja da bismo ograničili broj prikazivanja istog oglasa na Alfa Distribucija sajtu, kao i da ocenimo stepen efektivnosti naših digitalnih marketinških kampanja. Ovaj tip kolačića nam omogućava prikazivanje personalizovanih reklama na sajtovima naših partnera, na društvenim mrežama, kao i na sajtovima za pretraživanje sadržaja interneta, kao što je www.google.com. Više informacija o kolačićima analitike možete dobiti na: https://policies.google.com/technologies/types

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